Wyatt Mason 
Over the past few years, TikTok has been looking to make live-stream shopping happen, by following the same roadmap that it did with the local version of TikTok in China, which now generates the majority of its revenue from in-app product sales.
TikTok’s hoping that it can replicate that success with Western consumers. And while the take-up of live shopping hasn’t been as rapid on TikTok, there are signs that users are warming to its shopping streams.
Last year, for example, TikTok saw a 3x increase in sales on Black Friday, with live-stream sales, in particular, driving significant interest. TikTok’s also says that in 2024, over 100 million creators went live in the app.
So there’s clearly a level of interest. So should you also be considering TikTok live-streams in your social media marketing approach?
If that is a consideration, then this infographic is worth a look. TikTok has a range of overviews of its systems and processes, including an educational component on live-streaming specifically. This section, which we’ve summarized into the below graphic, looks at what you need to avoid when streaming, to avoid a penalty.
Essentially, you can’t have static, non-engaging streams.
Pretty straightforward, however understanding the specifics could help you formulate a more effective TikTok live-stream strategy.
You can learn more about TikTok live-streaming here.
