HDFC Bank on Tuesday announced the launch of “Smart Gateway” in partnership with Juspay. The platform unifies various payment methods to increase conversion rates and includes features like EMI, vernacular checkouts, AutoPay, and strong fraud detection.
“This partnership is not just about payments, it’s also about creating technology ecosystems for businesses to grow and thrive.”, said Rajanish Prabhu, Sr. Executive Vice President, HDFC Bank.
“Our goal is to transform digital payments from a simple transaction into an intuitive, secure, and scalable experience.” said Sheetal Lalwani, Co-founder & COO of Juspay.
The product is designed for scalability with 24/7 risk monitoring and PCI-DSS compliance and promises to improve conversion rates by up to 10%. Smart Gateway claims to have a user-centric design built to handle heavy loads with ease.
As Juspay continues to redefine the payments landscape, its collaboration with HDFC Bank on Smart Gateway underscores a shared commitment to empowering businesses with the tools they need to thrive in a digital-first world. Smart Gateway exemplifies how two industry leaders united to simplify and unify the fragmented payment options available to businesses across India, the press release read.
