![8 Marketing Principles You’ll Wish You Knew When You First Started [Infographic]-wps journal 1 Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS84X21hcmtldGluZ19wcmluY2lwbGVzX2luZm8yLnBuZw.webp](https://wpethics.com/wp-content/uploads/2025/05/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS84X21hcmtldGluZ19wcmluY2lwbGVzX2luZm8yLnBuZw.webp.webp)
Are you just getting started with marketing and unsure where to focus your efforts? Want to learn the key principles that could save you time, money, and frustration early on?
Benoit Malige outlines some key marketing basics in this infographic.
Here’s a summary of what’s covered:
- Build Flywheels, Not Funnels
- Sell the Customer on ROI
- Build a Unique Offer
- Marketing Runs on Leverage
- Write for One Reader
- Sell Painkillers, Not Vitamins
- Humans Crave Stories
- A Confused Mind Never Buys
Check out the infographic below for more.
![8 Marketing Principles You’ll Wish You Knew When You First Started [Infographic]-wps journal 2 8 marketing principles infographic](https://imgproxy.divecdn.com/Grh-krHSuwS9ADNhrqio0IU2TiukNVNEsgSP7T1AFAQ/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS84X21hcmtldGluZ19wcmluY2lwbGVzX2luZm8ucG5n.webp)
A version of this post was first published on the Red Website Design blog.